We're all creatives.

The word 'creative' floats around offices daily. "We need to talk to the creative team," "let's see what the creative team thinks," etc.

This may be deeply rooted in traditional advertising, but it's time to shift the definition of a creative. Agencies are made up of people of various disciplines that have unique thought processes and experiences. Each individual is creative, and it should not solely be the job of one department to come up with all the creative ideas. When solving design problems, including team members from all departments to get fresh perspectives. Throw ego's out the window; you'll come up with more innovative solutions.